Sports personalisation
Powered by Amplifier AI
Join the race in real-time personalisation
Leading sports operators utilise Amplifier AI to personalise the player experience, increase engagement and drive revenue.
See how Amplifier AI works
Activate
Players for the new season
Engage
Players to bet sustainably
Reactivate
Players for relevant events
10-20%
Increase in player retention
For a leading UK Sportsbook
8-10x
Increase in marketing campaigns
For a leading UK Sportsbook
8-12%
Increase active players
For a leading UK Sportsbook
20-25%
Increase in stakes
For a leading sportsbook
Feature of Amplifier AI
Audience Identifier
Amplifier AI enables teams with hyper targeting capabilities to create highly personalised audiences in real-time.
See use cases of Audience Identifier below:
Respond to events in real-time
From a fall at the first hurdle to a player being sent off, inform your players instantly.
Create customised audiences based on real-time information
E.g. communicate with Acca players with lowering engagement after key events.
Cross-sell casino to sports players
Market to sportsbook players who are not currently active on casino, and visa versa.
Communicate with high-value players
Send personalised campaigns and offers that help to retain key players.
Feature of Amplifier AI
Live Sports Statistics
Utilising team, player, and event-specific data points in real-time to create more personalised messages
Feature of Amplifier AI
Real-time Experiences
Increases retention by giving players real-time bonuses in the moments that matter
Feature of Amplifier AI
Personalised Marketing Content
Amplifier AI provides marketing teams configurable, real-time player attributes to enable personalised marketing stories
Feature of Amplifier AI
Bet Recommendation
Personalised content for every player to increase engagement and revenue
Case study
Evoke won the race to real time personalisation at Cheltenham — powered by Amplifier AI
Evoke delivered real-time, personalised experiences to engage players with timely, relevant and personalised offers that increased retention both before and after the event.
Personalised marketing emails were triggered and delivered via Movable Ink, sent to targeted audiences during the festival’s biggest moments.
10-20%
increase in player retention
200%
boost in marketing engagement
2x
increase in open rates
"Future Anthem have enabled our teams to rapidly test new ideas. We are delighted to continue leveraging Anthem’s technology to further personalise our player experiences.”
Matt Baulk, Head of Personalisation, Evoke
React in real-time
3 simple steps to Amplifier AI for Sports
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Amplifier AI builds detailed behavioural profiles using models that analyse sessions, preferences, and game metadata.
Step 3
Delivery
Real-time player feeds
Real-time recommendations and audiences are delivered to power personalised player experiences.
Use Audience Identifier to easily create your own audiences in real-time
Frequently Asked Questions
What data is required?
To power Amplifier AI, we require access to your betting transaction history. Additional access is dependant on partners chosen and features selected. Our onboarding experts will guide you through the most efficient and secure setup process.
Who do you work with?
Amplifier AI powers real-time personalisation for some of the most innovative platforms, operators and studios globally — including EveryMatrix, Buzz Bingo, and Evoke. Visit our customers page to explore their success stories.
Is my data secure?
Security is fundamental. Amplifier AI is hosted on AWS, taking advantage of its enterprise-grade infrastructure and robust security controls. Data is anonymised and stored in secure environments aligned to regional requirements and client agreements
How does pricing work?
Amplifier AI is priced based on data volume — ensuring flexibility for operators of all sizes to unlock immediate value. Your AI specialist will outline pricing during a demo.
Can I see a demo?
Absolutely. See Amplifier AI in action and understand how it can elevate your player experience. Use this form to book your 30-minute walkthrough.
How quickly can we go live?
We can start extracting value within 3–4 weeks. Our experienced team works alongside yours to deliver a seamless onboarding experience — from data integration to live deployment.
Create personalised audiences, experiences and content in real time