Anthem’s Responsible Gambling solution uses state of the art AI to improve online gambling safety for players, operators and studios with the industry’s first independent solution to proactively detect in-session wagering behaviours that indicate harmful play.
Built on Anthemetrics AI, Anthem Safer Play is designed with the latest regulations at its foundation. Using well-established “Markers of Harm” at its core Anthem Safer Play employs bet-level data to provide an in-depth assessment of problem gambling behaviours to equip and augment your teams’ capability to detect at-risk play, directly from in-game activity.
Anthem Safer Play finds risky play earlier and identifies behaviourally similar sessions often not picked up by traditional models, allowing your teams to pinpoint interventions to encourage players to gamble responsibly.
Armed with advanced machine learning models that cluster players in a multidimensional space, Anthem Safer Play identifies betting patterns and session characteristics that indicate problematic behaviour and predicts the future risk of players, allowing you to stay in line with best practice and ahead of the latest regulations.
Problematic behaviour is based on the Problem Gambling Severity Index (PGSI) and references the Gamble Aware/PWC research on Markers of Harm amongst others. These patterns are also analysed at game level to understand how games features or configurations affect the risk profile of players.
Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations