Game Recommendations 

A feature of Amplifier AI

Engage every player with 1-2-1 recommendations 

Amplifier AI delivers personalised recommendations that increases engagement, diversifies game discovery and drives revenue growth

See how BoyleSports utilise Amplifier AI

3-4%

Uplift in NGR

For a leading UK Bingo Operator 

2-2.5x

More games played

For a government-operated lottery in Canada

4-8%

Increase in spins

For a leading international gaming operator 

8-10%

More weekly engagement

For a European gaming operator

Amplifier AI case study

How Buzz Bingo increased revenue by 10% by leveraging Future Anthem’s Amplifier AI personalisation features

Buzz Group's Chief Product Officer, David Evans said: "Partnering with Future Anthem and leveraging their predictive models to create personalised recommendations and offerings has become a game changer for us."

Learn about the partnership with Godwin Allert & Chris Conroy

React in real-time

3 simple steps to Amplifier AI's Game Recommendations

Step 1

Integration

Anonymised transactional data

Minimise any roadmap impact by using existing transactional data feeds

Step 2

Utilise machine learning

Build behavioural profiles

Amplifier AI utilises our proprietary AI technology to build individual player behavioural profiles

Step 3

Delivery

Real-time recommendations

We deliver recommendations back to you in real-time or batch

Request and response example

In this case, the client has requested “Recommended for you” specifically for slot games

[ 
{ 
"player": { 
"player_id": "000001", 
"site": "futureanthem.com", 
"jurisdiction": "uk", 
"control_group": false 
}, 
"categories": [ 
"slots" 
], 
"context": [], 
"recommendations": [ 
{ 
"category": "slots", 
"recommendation": [ 
{ 
"gameId": "000126", 
"gameName": "slot_125", 
"gameProvider": "provider_712" 
}, 
"last_updated_at": "2025-04-07" 
} 
]

Frequently Asked Questions

What data is required?

To power Amplifier AI, you need to provide access to your betting transaction history. Additional data may be required depending on the features you select and the partners you work with. Our onboarding experts will guide you through a secure and efficient setup.

How quickly can we go live?

Timelines typically start from 8–10 weeks, but can vary depending on the modules you choose and your integration needs. Anthem’s team works closely with you to deliver a smooth onboarding — from data integration through to deployment — so you can begin realising value as quickly as possible.

Who do you work with?

Amplifier AI powers real-time personalisation for leading operators, platforms, and studios worldwide — including EveryMatrix, Buzz Bingo, and Evoke. Visit the Customers page to explore their success stories.

Is my data secure?

Yes. Amplifier AI is hosted on AWS, using enterprise-grade infrastructure and robust security controls. All data is anonymised and stored in secure environments aligned to regional requirements and client agreements. 

How does pricing work?

Amplifier AI is priced according to data volume, giving operators of all sizes the flexibility to unlock value quickly. Your Anthem expert will outline pricing during a demo. 

Can I see a demo?

Yes. You can see Amplifier AI in action and explore how it delivers value for your players. Use this form to book a 30-minute walkthrough. 

How does it approach new and early life players?

When a player is new or has little activity, Amplifier AI serves New Player Recommendations — optimised to highlight the games most likely to convert. As players enter their early lifecycle, the platform applies New Player Conversion strategies — tailored recommendations that turn first sessions into ongoing engagement.