Case study
How Raw uses Behavioural Analytics to Drive Better Player Experiences
RAW utilises Amplifier AI's Optimise module
About RAW
RAW is a completely new type of studio with the conviction to create something that stands out in the sea of sameness. They develop innovative, easy-to-understand and highly entertaining games for the gaming industry. Their titles are available on leading gaming sites and apps across the globe.
Improve
Game performance
RAW utilise Optimise's Game Performance to make adjustments and give their players a better experience
Roadmap
Planning
RAW utilises filtering to track which games in their portfolio are more interesting for specific player groups
"My daily routine starts with Amplifier AI's Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches."
Tom Wood, CEO, RAW
Key benefits
How RAW utilise Optimise
Investigating underperforming games
Not all games performance according to expectations, but the key is learning which games, themes and audiences aren't tracking with predictions and make appropriate changes.
See how their players really play their games
RAW are deeply focused on providing great player experiences, and with Optimise's retention visualisation and player behaviours they can understand where their revenue comes from.
Monitoring commercial trends and opportunities
RAW rely on the commercial and sales data in Optimise to identify uplifts and declines that impact performance. By comparing this information over time they are able to map their trajectory.
