Amplifier AI’s Customer Experience module provides leading gambling studios and operators with an all-in-one product built to reduce churn and increase engagement with real-time player interactions, individual player monitoring and targeted player protection
Customer Experience finds risky play earlier and identifies behaviourally similar sessions often not picked up by traditional models, allowing your teams to pinpoint interventions to encourage players to gamble responsibly.
Armed with advanced machine learning models that cluster players in a multidimensional space, Amplifier AI identifies betting patterns and session characteristics that indicate problematic behaviour and predicts the future risk of players, allowing you to stay in line with best practice and ahead of the latest regulations.
Problematic behaviour is based on the Problem Gambling Severity Index (PGSI) and references the Gamble Aware/PWC research on Markers of Harm amongst others. These patterns are also analysed at game level to understand how games features or configurations affect the risk profile of players.
Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations
Understand your players as clustered groups
Create a unified risk label for every player
Track player sessions and stake by risk label
Visualise player sessions over 1 hour and filter by eratic play, variability and other key factors
View player activity through a unified risk score. Track player-by-player changes over time
Compare games and providers by the number of risky sessions
Visualise the percentage of session by different stake bands
Keep your finger on the pulse of all things Game Data Science and Future Anthem