Customer Experience

Raising the standards in Responsible Customer Experience

Amplifier AI’s Customer Experience module provides leading gambling studios and operators with an all-in-one product built to reduce churn and increase engagement with real-time player interactions, individual player monitoring and targeted player protection

Why Customer Experience?

Identify risky play earlier

Customer Experience finds risky play earlier and identifies behaviourally similar sessions often not picked up by traditional models, allowing your teams to pinpoint interventions to encourage players to gamble responsibly.

Armed with advanced machine learning models that cluster players in a multidimensional space, Amplifier AI identifies betting patterns and session characteristics that indicate problematic behaviour and predicts the future risk of players, allowing you to stay in line with best practice and ahead of the latest regulations. 

Problematic behaviour is based on the Problem Gambling Severity Index (PGSI) and references the Gamble Aware/PWC research on Markers of Harm amongst others. These patterns are also analysed at game level to understand how games features or configurations affect the risk profile of players.

Safer play graphic

Practical AI

Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations

Behavioural clusters 

Understand your players as clustered groups

Risk labels

Create a unified risk label for every player

Player trends

Track player sessions and stake by risk label

Session engagement

Visualise player sessions over 1 hour and filter by eratic play, variability and other key factors

Unified score

View player activity through a unified risk score. Track player-by-player changes over time

Games and providers

Compare games and providers by the number of risky sessions

Stake bands

Visualise the percentage of session by different stake bands

Press Release

Future Anthem and Gamesys collaborate on player protection initiative

Future Anthem joined forces with Gamesys a Bally’s Corporation Company, on a landmark R&D initiative, analysing the extent to which player markers of harm may be related to the games that players choose to play.

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Download one of our free Customer Experience resources

Learn what Game Data Science sounds like


Responding to UKGC’s regulatory changes

In this whitepaper Future Anthem we will walk you through the key points that you need to be aware of regarding the UKGC latest regulation.

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Future Anthem and Gamesys present new research

Future Anthem and Gamesys have partnered to analyse the extent to which player markers of harm may be related to the games that players choose to play.

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Game Play: The next frontier for Responsible Gambling

Responsible gambling technology is evolving at pace. In just a few short years, industry practices have progressed from Excel and SQL databases to machine learning algorithms.

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Your journey starts here

Book a demo with a customer experience specialist

Learn how to monitor behaviours in-session to reinforce sustainable and safer play

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Stay in the know


Keep your finger on the pulse of all things Game Data Science and Future Anthem

Responsible Gambling with Data Science: The Next Steps

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Responsible Gambling: The Journey for Studios has Just Begun

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7 Tips to Plan for Online Gambling Regulatory Changes [Stake Limits]

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