Anthem Documents / Onboarding / Anthem Glossary
Anthem Glossary
Here are the key terms used in Anthem's products. We'll be updating this as new features are added.
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Contents
Clusters
Future Anthem splits players into groups using behavioural clustering (unsupervised learning models). Player behaviour is assessed across a variety of attributes including daily game sessions, total spins, total stakes, bonus stakes and session length.
Anthem uses this method to cluster players by game, by day, to provide a consistent framework, and to compare games.
Daily Active Players (DAP)
Daily distinct player count
GGR
Gross Gaming Revenue
Formula: Total Stakes – Total Payouts
Hit Rate
Formula: (spins with payout > 0)/ total spins
Monthly Active Players (MAP)
Monthly distinct player count
Net Revenue
Net Revenue
Formula: GGR – Promotional Free Spins Payouts
New/Retained Player
New Players: players within their 10 days of tenure (current date – registration date)
Retained Players: all the rest
Player Retention Rate
Retention rates are derived from a weekly cohort analysis. The analysis considers the return of players on the same game, from the first time the player plays a game.
Standard retention KPIs shown in the report are:
- W1 retention: average retention rate 1 week across all cohorts
- W4 retention: average retention rate 4 week across all cohorts
- W8 retention: average retention rate 8 week across all cohorts
Promotional Free Spins
Total promotional free spins stakes
Rounds
Daily Rounds: median daily player spins on a game
Total Rounds: total number of spins
RTP
Return to Player (actual)
Formula: Total Payouts /Total Stakes
Session
Game-session, i.e. if a player plays three different games consecutively we classify them as three different sessions. For the purpose of reporting, the sessions end after 30 minutes of inactivity.
Daily sessions: median daily player sessions on a game
Session Length
Median player session length
Session Type
Players based on the stakes type (real only, bonus only, real and bonus) during the session
Volume
Player distinct count
Win Rate
Formula: (spins with payout > stake)/ total spins
Last updated: October 2021