Future Anthem splits players into groups using behavioural clustering (unsupervised learning models). Player behaviour is assessed across a variety of attributes including daily game sessions, total spins, total stakes, bonus stakes and session length.
Anthem uses this method to cluster players by game, by day, to provide a consistent framework, and to compare games.
Daily Active Players (DAP)
Daily distinct player count
Gross Gaming Revenue
Formula: Total Stakes – Total Payouts
Formula: (spins with payout > 0)/ total spins
Monthly Active Players (MAP)
Monthly distinct player count
Formula: GGR – Promotional Free Spins Payouts
New Players: players within their 10 days of tenure (current date – registration date)
Retained Players: all the rest
Player Retention Rate
Retention rates are derived from a weekly cohort analysis. The analysis considers the return of players on the same game, from the first time the player plays a game.
Standard retention KPIs shown in the report are:
- W1 retention: average retention rate 1 week across all cohorts
- W4 retention: average retention rate 4 week across all cohorts
- W8 retention: average retention rate 8 week across all cohorts
Promotional Free Spins
Total promotional free spins stakes
Daily Rounds: median daily player spins on a game
Total Rounds: total number of spins
Return to Player (actual)
Formula: Total Payouts /Total Stakes
Game-session, i.e. if a player plays three different games consecutively we classify them as three different sessions. For the purpose of reporting, the sessions end after 30 minutes of inactivity.
Daily sessions: median daily player sessions on a game
Median player session length
Players based on the stakes type (real only, bonus only, real and bonus) during the session
Player distinct count
Formula: (spins with payout > stake)/ total spins
Last updated: October 2021