Case study
How William Hill uses Real-Time Personalisation to Increase Player Engagement & Grow Revenue
William Hill utilises Amplifier AI's Retain module
About William Hill
William Hill needs no introduction. They are a globally renowned leader in the gaming industry with one of the most robust sports offerings in the UK and worldwide.
Executive Summary
William Hill is known for providing great experiences to their loyal players, but they wanted to be more personalised in the moments-that-matter. With a player base as large as theirs, generating personalised audiences in real-time proved challenging. For popular live events they couldn’t congratulate winners as quickly as they would have liked, or offer bonuses to very targeted, engaged audiences.
The results speak for themselves with remarkable improvements in player engagement, perceived value, revenue growth, and operational efficiency. By leveraging these innovative solutions, William Hill set a new standard for personalised marketing in the sports betting industry, elevating the value and experience they provide for their players.
60-70%
Quicker identification
On average Amplifier AI finds serious problematic
players before typical operators 60-70% of the time
25-30%
Reduced risk with interventions
Reduction in Unified Risk Score for players who have received a personalised pop-up two weeks previously
60-70%
Quicker identification
On average Amplifier AI finds serious problematic
players before typical operators 60-70% of the time
25-30%
Reduced risk with interventions
Reduction in Unified Risk Score for players who have received a personalised pop-up two weeks previously
"Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players. "
Eduards Jakubovs, Head of Responsible Gaming, Betsson Group
Betsson utilise Amplifier AI for Casino
"The collaboration has immediately delivered remarkable revenue growth and improved operational efficiency for the global brand. Amplifier AI is sending a message that they continue to leave no stone unturned when it comes to delivering greater value for their players."
Ian Tibot, Chief Product Officer
William Hill utilise Amplifier AI for Sports
How William Hill utilise Amplifier AI
The following features are live
Personalised Marketing
Be informed in the moments that matter
In real-time or batch, Amplifier AI can be alerted to different behavioural changes for every player, based on their individual baseline
Audience Identifier
Be informed in the moments that matter
In real-time or batch, Amplifier AI can be alerted to different behavioural changes for every player, based on their individual baseline
Sustainable Play
Be informed in the moments that matter
In real-time or batch, Amplifier AI can be alerted to different behavioural changes for every player, based on their individual baseline
