William Hill utilises Amplifier AI's Retain module
William Hill needs no introduction. They are a globally renowned leader in the gaming industry with one of the most robust sports offerings in the UK and worldwide.
William Hill is known for providing great experiences to their loyal players, but they wanted to be more personalised in the moments-that-matter. With a player base as large as theirs, generating personalised audiences in real-time proved challenging. For popular live events they couldn’t congratulate winners as quickly as they would have liked, or offer bonuses to very targeted, engaged audiences.
The results speak for themselves with remarkable improvements in player engagement, perceived value, revenue growth, and operational efficiency. By leveraging these innovative solutions, William Hill set a new standard for personalised marketing in the sports betting industry, elevating the value and experience they provide for their players.
William Hill have experienced measurable revenue growth, generating a significant revenue from customers who received personalised marketing content.
In addition, engagement rates have soared with app open rates increasing by up to 200% for push notifications using the audiences generated by Audience Identifier.
Personalised Marketing Data is also leading to significant impacts, achieving almost a 50% email open rate from personalised campaigns compared to previously measuring single digits.