Future Anthem Blog

Future Anthem appoints Tanya Potiyenko as Head of Finance

Written by Leigh Nissim, CEO and Founder | August 14 2025

Established finance leader joins Anthem leadership team to help scale Future Anthem’s expansion

Future Anthem, the pioneering AI and data science powerhouse, has announced the appointment of Tanya Potiyenko as its new Head of Finance. Tanya joins Future Anthem’s leadership team to help scale the business — building on strong foundations of innovative AI technology, a talented team, and a growing portfolio of global customers.

Bringing over 15 years of finance leadership experience, Tanya has held senior positions at Credit Benchmark, EY, AxiomSL and PwC. Most recently, she served as Finance Director at Credit Benchmark, where she managed finance operations and led business transformation for a fast-growing B2B SaaS business.

Tanya will focus on bringing a finance-first approach to scaling the business as it further expands its global footprint, customer base, product and team.  

Leigh Nissim, CEO and Founder of Future Anthem, commented:

As Future Anthem grows and scales, I wanted to orientate our leadership team with a finance-first approach to our future plans. Tanya’s extensive experience in running highly focussed finance teams in SaaS businesses as they grow, along with her energy and commercial orientation, made her a stand-out candidate.  

Tanya Potiyenko, Head of Finance at Future Anthem, added:

“Future Anthem is operating at the forefront of AI innovation with an incredibly fast and high-performing team. Joining Anthem at such an important point in its journey is a perfect opportunity to apply my experience to help scale the business, ensure our finance operations match the pace of our growth, and contribute to delivering exceptional value to our customers worldwide.  

 

About Future Anthem 

Future Anthem humanises data with AI to personalise the player experience for everyone. Its flagship product Amplifier AI delivers quick-to-deploy modules across the entire player journey — utilising real-time machine learning to drive responsible growth. Processing high volume transactional data at scale powered by AWS and Databricks technologies, Anthem is trusted by the world’s leading gambling operators and studios, including BCLC, evoke, Buzz Bingo, Betsson, Blueprint, Big Time GamingEyecon and others 

Anthem was previously named as Data & AI Partner of the Year at the EGR B2B Awards. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.

Find out more at: www.futureanthem.com.