Future Anthem is the award-winning market leader in Game Data Science, using AI and machine learning to provide actionable intelligence to help our customers in the global casino, sports & lottery industry grow responsibly with measurable improvements.
Our AI solutions personalize and protect the player experience in real-time. We also enable operators and game studios to apply data to product design decisions and optimize performance.
We're delighted to be working with these leading & progressive gaming companies.
This document sets out the general shape of data requirements and potential delivery mechanisms, however, is not intended to be prescriptive or exhaustive. If you have any questions, please get in touch.
Granular Transactional Level Data
Site (any hierarchy on Network/operator/site/skin etc.)
Balance Type Used (Free Spin, Promo Spin, Account Balance)
Game Type (Slots, Instant win, Table Games, etc)
Platform Device (Desktop/Mobile)
Game Meta Data
RTP, volatility, theme, win lines, min/max bet, default bet, jackpot type, layout, launch date
NB: No personal data is required
Customer Data (Registration Date, First Game Played, First Play Date)
Future Anthem’s highly secure and highly scalable data platform is hosted in Microsoft Azure. For initial transmission, data can be uploaded directly to Future Anthem’s secure data landing zone in Microsoft Azure, with is write-only and private to you.Uploads are done via API (see our documentation here), Azure Storage Explorer, AZCOPY command line package or SFTP.
Our data management platform is developed and hosted in the Microsoft Azure cloud, where we store the data you provide to us. Anthemetrics processes no sensitive customer data – only transactions and player IDs.
No data will be hosted or processed on anyone's premises, but rather in Microsoft's European Azure servers, utilizing all of Azure's security capabilities. All data analysis and building of algorithms are carried out by Future Anthem personnel within the same Azure environment. Our data platform segregates client data, which means your data is never combined with any other client data
While we build our own AI models for your needs, we employ Microsoft’s own AI to detect and block risky behaviour. We enforce a Multi-factor authentication policy to keep all your data safe and secure. Future Anthems technology stack utilizes the Microsoft Azure platform not only for its ability to easily scale and its ultra-high dependency but also for its dedication to security. Anthem currently achieves an A grade in security with improvements constantly ongoing.
Client to review this (data request) document and respond with any questions or clarifications needed
Scheduling of regular meetings with data teams — scheduling the first meeting as quickly as possible
Client data infrastructure and schema
Realtime vs daily batch (depending on client abilities, products purchased)
Security of data
Sample and historic data transfer mechanism
The client shares a data sample (typically one day)
Anthem reviews and comes back with any questions
Once data is agreed, the client transfers a recent historic export (6 months preferable, 3 months minimum)
Anthem reviews data and compile a final set of questions
Daily/real-time connection is created and tested
Creation of Anthem products
Models trained on client data and prototypes created
Please see below the following data samples:
|PlayerID||EventTime||Currency||Brand||GameID||Balance Type||Stake||Payout||Jackpot||Jackpot Payout|
|GameID||Gamename||Game Type||Game Provider||RTP||Volatility||Max Bet||Launch Date|
|123||Fruit Slots||Slots||Game Maker Ltd||95%||1||50||1/1/2020|
|PlayerID||Registeration Date||First Play date||First Product Played||First Game Played||Retail Customer|