Anthem Documents / Onboarding / Anthem Glossary
Anthem Glossary
Here are the key terms used in Anthem's products. We'll be updating this as new features are added.
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Contents
Bets/ Stake/ Wager
Daily Bets: median daily player stake on a game
Total Bets: sum of stakes
Clusters
Future Anthem splits players into groups using behavioural clustering (unsupervised learning models). Player behaviour is assessed across a variety of attributes including daily game sessions, total spins, total stakes, bonus stakes and session length.
Anthem uses this method to cluster players by game, by day, to provide a consistent framework, and to compare games.
Daily Active Players (DAP)
Daily distinct player count
GGR
Gross Gaming Revenue
Formula: Total Stakes – Total Payouts
Hit Rate
Formula: (spins with payout > 0)/ total spins
Monthly Active Players (MAP)
Monthly distinct player count
Net Revenue
Net Revenue
Formula: GGR – Promotional Free Spins Payouts
New/Retained Player
New Players: players within their 10 days of tenure (current date – registration date)
Retained Players: all the rest
Player Retention Rate
Retention rates are derived from a weekly cohort analysis. The analysis considers the return of players on the same game, from the first time the player plays a game.
Standard retention KPIs shown in the report are:
- W1 retention: average retention rate 1 week across all cohorts
- W4 retention: average retention rate 4 week across all cohorts
- W8 retention: average retention rate 8 week across all cohorts
Promotional Free Spins
Total promotional free spins stakes
Rounds
Daily Rounds: median daily player spins on a game
Total Rounds: total number of spins
RTP
Return to Player (actual)
Formula: Total Payouts /Total Stakes
Session
Game-session, i.e. if a player plays three different games consecutively we classify them as three different sessions. For the purpose of reporting, the sessions end after 30 minutes of inactivity.
Daily sessions: median daily player sessions on a game
Session Length
Median player session length
Volume
Player distinct count
Win Rate
Formula: (spins with payout > stake)/ total spins
Last updated: October 2021