Anthem Documents / Onboarding / Anthem Glossary 

Anthem Glossary

Here are the key terms used in Anthem's products. We'll be updating this as new features are added.

Anything missing? Please let us know with this form.

 

Contents

Bets/ Stake/ Wager

Clusters

Daily Active Players (DAP)

GGR

Hit Rate

Monthly Active Players (MAP)

Net Revenue

New/Retained Player

Player Retention Rate

Promotional Free Spins

Rounds

RTP

Session

Session Length

Volume

Win Rate

 

 

Bets/ Stake/ Wager

Daily Bets: median daily player stake on a game

Total Bets: sum of stakes

 

Clusters

Future Anthem splits players into groups using behavioural clustering (unsupervised learning models). Player behaviour is assessed across a variety of attributes including daily game sessions, total spins, total stakes, bonus stakes and session length.

Anthem uses this method to cluster players by game, by day, to provide a consistent framework, and to compare games.

 

Daily Active Players (DAP)

Daily distinct player count

 

GGR

Gross Gaming Revenue

Formula: Total Stakes – Total Payouts

 

Hit Rate

Formula: (spins with payout > 0)/ total spins

 

Monthly Active Players (MAP)

Monthly distinct player count

 

Net Revenue

Net Revenue

Formula: GGR – Promotional Free Spins Payouts

 

New/Retained Player

New Players: players within their 10 days of tenure (current date – registration date)

Retained Players: all the rest

 

Player Retention Rate

Retention rates are derived from a weekly cohort analysis. The analysis considers the return of players on the same game, from the first time the player plays a game.

Standard retention KPIs shown in the report are:

  • W1 retention: average retention rate 1 week across all cohorts
  • W4 retention: average retention rate 4 week across all cohorts
  • W8 retention: average retention rate 8 week across all cohorts

 

Promotional Free Spins

Total promotional free spins stakes

 

Rounds

Daily Rounds: median daily player spins on a game

Total Rounds: total number of spins

 

RTP

Return to Player (actual)

Formula: Total Payouts /Total Stakes

 

Session

Game-session, i.e. if a player plays three different games consecutively we classify them as three different sessions. For the purpose of reporting, the sessions end after 30 minutes of inactivity.

Daily sessions: median daily player sessions on a game

 

Session Length

Median player session length

 

Volume

Player distinct count

 

Win Rate

Formula: (spins with payout > stake)/ total spins

 

 


Last updated: October 2021

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