The upgrade delivers improvements across a range of recommendation categories, enables one-to-one personalisation of offers and enhancements, and solves the cold-start challenge facing operators for events like the FIFA World Cup.
Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, announces a significant upgrade of its Bet Recommendations feature to engage players in the sports betting moments that matter.
The release tackles three core challenges: personalising an ever-growing number of daily enhancements; navigating cold starts for events like Cheltenham and the World Cup; and offering relevant recommendations for bet builders (parlays) and less popular sports.
Delivering all use cases via a single API, Bet Recommendations – part of Anthem’s Content Recommendations module – integrates seamlessly with leading sports platforms and proprietary systems. Operators can be live within six weeks of initial data receipt, with the flexible API available to CMS and marketing platforms to publish personalised live bet recommendations to players.
The upgrade comes at a pivotal moment as operators prepare for peak seasonal demand leading up to the World Cup. With this upgrade and new launches with Tier 1 operators, Bet Recommendations provides a scalable, production-ready foundation for personalised sportsbook experiences, supporting players from first bet through to long-term engagement.
Chris Conroy, Chief Data & Product Officer at Future Anthem, said:
“The World Cup and other events like Cheltenham shouldn’t be a personalisation blackout.
This product allows operators to walk into every tournament with every surface already working – not scrambling to catch up after day one and week one. Sports personalisation is one of the hardest problems around, but our teams have done a great job to solve it with a reliable real-time system that guarantees relevancy in every moment.”
As part of this update, we're bringing together leaders from Future Anthem, evoke and OpenBet for a 30-minute discussion on real-time readiness ahead of the World Cup, the role of personalisation at tournament scale, and what operators should prioritise now to drive engagement and long-term growth.
Future Anthem’s real-time AI platform powers personalisation for everyone - purposely designed for the gaming industry.
We deliver personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment, increasing engagement and driving sustainable growth.
Future Anthem is trusted by leading global brands across Europe, America and Canada, including commercial operators such as Flutter, evoke, Betsson, Bet365 and Buzz Bingo, as well as regulated lotteries including BCLC, OLG, Allwyn and LQ. We also collaborate with industry platforms such as EveryMatrix, OpenBet and Playtech, and super-charge CRM systems with personalised player stories.
For more information, visit www.futureanthem.com